New Construction Electrical in Santa Rosa, CA
New construction electrical is the complete electrical system — service, panel, rough-in wiring, and every circuit — installed in a home from the ground up, before walls close and finishes go in. J&J Electric handles this work throughout Santa Rosa for custom homes, additions, and new builds, coordinating directly with your general contractor and architect from planning through final inspection.
- We walk the home with you before drywall closes. Outlet and switch placement is nearly free to change on paper — it's expensive to change once the walls are finished. We check with you while it still matters.
- Bring us in during planning, not after the panel's already decided. The earlier we're involved, the better we can size your service and place your circuits for how you'll actually live.
- We size your panel for the next 20 years, not just today. A panel that's tight on day one means an expensive upgrade the first time you add an EV charger or a heat pump.
5.0 ★
16 Google reviews
2019
Serving Sonoma County since
C-10 #1078243
Licensed & insured
Sonoma County
Owned & operated
Why Santa Rosa Builders & Homeowners Choose J&J Electric
- Licensed, insured, and verifiable — CA C-10 #1078243, checkable yourself at cslb.ca.gov
- Honest, itemized pricing — a written estimate before we touch anything
- A pre-drywall walkthrough so you see and approve placement before it's permanent
- Local, on-time & respectful — a Santa Rosa-based crew that shows up on schedule
Planning a new build? Call (707) 480-8331 or request a quote below — the earlier we're in the conversation, the better.

What Is New Construction Electrical?
New construction electrical is the design and installation of a home's complete electrical system — the service and main panel, every branch circuit and outlet, lighting, and low-voltage wiring — built into a home while the framing is still open, before drywall and finishes close everything up. It covers the full sequence from plan review and load calculation through rough-in, inspection, and final trim-out.
This applies to custom homes built from the ground up, additions to an existing home, and new accessory dwelling units. Because it's all installed before walls close, new construction electrical is genuinely the best time to get circuit planning, outlet placement, and panel capacity right — changes made on paper during planning cost almost nothing; the same changes after drywall goes up require cutting into finished walls.
Our New Construction Electrical Process
Here's how we typically work through a new construction project:
- Plan Review & Load Calculation — We review your plans with your architect or GC and calculate the electrical demand your home will actually need, now and years from now.
- Permit Coordination — We pull the required electrical permit and coordinate inspection timing with your build schedule.
- Service, Panel & Rough-In — We install the service and panel, then run every branch circuit, box, and low-voltage pathway once framing is up.
- Pre-Drywall Walkthrough — Before drywall goes up, we walk the home with you to confirm outlet, switch, and fixture placement — while changes are still easy.
- Trim-Out & Final Inspection — After drywall and insulation, we install devices and fixtures, test every circuit, and coordinate final inspection so the home is move-in ready.
How Much Does New Construction Electrical Cost?
New construction electrical wiring typically runs $4 to $9 per square foot installed, meaning a 1,500 to 2,500 square foot home might run roughly $6,000 to $22,500 for the full electrical scope. Your panel size, special circuits, and finish level all move the real number.
A few things move the cost more than anything else:
- Home size. More square footage means more circuits, boxes, and wire.
- Panel capacity. A 200-amp panel sized for future EV charging, heat pumps, and induction ranges costs more upfront than the bare minimum — and far less than upgrading it later.
- Special circuits. EV-ready garage circuits, solar/battery conduit, and dedicated appliance circuits add to the scope.
- Finish level. Smart-home rough-in, layered lighting plans, and structured low-voltage wiring add scope beyond a bare-minimum build.
Want a real number for your project? Call (707) 480-8331 or request a quote below for a written estimate.
New Construction vs. Rewiring an Existing Home
New construction wiring is installed while walls are open, which makes it more straightforward and generally less expensive per square foot than rewiring an existing home. Rewiring a finished home means fishing wire through closed walls, patching afterward, and often working around an outdated panel — all extra labor that new construction simply doesn't require.
This is exactly why getting the electrical plan right during new construction matters so much: it's the cheapest and easiest this work will ever be to do correctly. Outlet placement, circuit capacity, and future-use planning (EV charging, solar, a home office) are all far simpler to build in now than to retrofit once the home is finished and lived in.
New Construction Electrical
What's Included: New Construction Electrical Services We Provide

Service & Panel Installation
The electrical service and main panel, sized for your home's real and future load — not just the bare code minimum.

Rough-In Wiring
Every branch circuit, outlet box, and low-voltage pathway, run to plan and to code once framing is up.

Pre-Drywall Walkthrough
A dedicated walkthrough with you before walls close, confirming outlet, switch, and fixture placement while changes are still easy and inexpensive.

EV-Ready & Solar-Ready Circuits
Conduit and panel capacity reserved for future EV charging and solar/battery storage, installed now for a fraction of what retrofitting costs later.

ADU & Addition Wiring
Complete electrical for a new accessory dwelling unit or home addition, including subpanel and service considerations.

Trim-Out & Final Inspection
Devices, fixtures, and finishes installed after drywall, every circuit tested, and the permit coordinated through final sign-off.
Why Choose J&J Electric for New Construction
We walk the home with you before it's too late to change anything
A dedicated pre-drywall walkthrough most electricians don't offer as a standard step.
We coordinate directly with your GC and architect
So the electrical scope stays on schedule and doesn't hold up your build.
We plan for 20 years, not just move-in day
Panel capacity and conduit for EV, solar, and heat pumps, built in now instead of retrofitted later.
We're licensed, and we'd rather you check than trust us blindly
C-10 #1078243 is public record at cslb.ca.gov.
Reviews
What Santa Rosa Clients Say About Us
Google Rating
5.0 ★
Based on 16 reviews
Quotes shown are website testimonials from J&J Electric clients.
Service Area
Serving Santa Rosa & Sonoma County
J&J Electric handles new construction electrical throughout Santa Rosa — including Downtown, Montgomery Village, Fountaingrove, Rincon Valley, Bennett Valley, Oakmont, Roseland, West Santa Rosa, and the rebuilt Coffey Park neighborhood — plus Windsor, Healdsburg, Sebastopol, Rohnert Park, Cotati, Sonoma, and Petaluma beyond city limits. Whether you're building a custom home, an addition, or a new ADU, we'll work with your plans and your builder's schedule from the ground up.

FAQ
Frequently Asked Questions
When should I bring an electrician into a new construction project?
As early as possible — ideally during the planning phase, before your panel and electrical service are finalized. Decisions about circuit layout, outlet placement, and panel capacity are nearly free to change on paper during planning, but become expensive to change once walls are framed and especially once drywall goes up.
How much does electrical wiring cost for new construction?
Industry benchmarks suggest roughly $4 to $9 per square foot installed, meaning a 1,500 to 2,500 square foot home might run $6,000 to $22,500 for the full electrical scope. That's general market data, not a fixed J&J quote — call (707) 480-8331 for a number based on your specific plans.
What size electrical panel do I need for a new home?
A 200-amp panel is generally considered the practical minimum for new construction today, leaving room for future additions like EV charging, a heat pump, or an induction range without requiring an expensive upgrade later. The exact size for your home depends on a formal load calculation.
How many outlets does a new home need?
Code sets a minimum — generally no point along a wall more than 6 feet from an outlet, and no wall section wider than 2 feet without one — but real-world use often calls for more, especially in kitchens, home offices, and media walls. We plan around how you'll actually use each room, not just the code minimum.
What's the difference between rough-in and trim-out?
Rough-in is running all the wiring, boxes, and cable through open framing before walls close. Trim-out is everything that happens after drywall and insulation — installing devices, fixtures, and finishes, and testing every circuit.
Is new construction wiring cheaper than rewiring an existing home?
Generally, yes. New construction wiring happens while walls are open, which is more straightforward than rewiring a finished home, which requires fishing wire through closed walls, patching afterward, and often working around an outdated panel.
Do I need to plan for EV charging and solar during construction?
It's worth doing even if you're not ready yet — adding conduit and panel capacity for future EV charging or solar during construction costs a fraction of retrofitting it after the home is finished and landscaped.
What happens if there's an electrical mistake after drywall goes up?
It becomes significantly more expensive and disruptive to fix. Rough-in wiring is essentially invisible once drywall is installed, so a misplaced outlet or missed circuit typically requires cutting into finished walls to correct — which is exactly why we do a walkthrough with you before that happens.
Do you coordinate with my general contractor?
Yes. We work directly with your GC, architect, and the local building department, coordinating rough-in and trim-out timing so the electrical scope stays on schedule and doesn't hold up your build.
Should I plan outdoor electrical before landscaping is done?
Yes — exterior outlets, future EV charger conduit, and any low-voltage pathways are far cheaper to install now than to trench for after the yard is finished.
Building New? Let's Get the Electrical Right — Contact J&J Electric
Whether you're just starting to plan or already have drawings in hand, the earlier we're part of the conversation, the better the outcome. (707) 480-8331 or request a quote below and we'll set up a time to review your plans.
California C-10 License #1078243
Phone
Hours
Monday–Friday, 8:00 AM–5:00 PM
Residential Electrical Services in Santa Rosa
J&J Electric keeps Santa Rosa homes safe and powered with complete residential electrical services — from troubleshooting and repairs to outlet and switch installation, ceiling fans, whole-home rewiring, surge protection, and lighting. Our licensed C-10 electricians work in every neighborhood, including Fountaingrove and Rincon Valley, bringing code-compliant workmanship to older post-Tubbs-Fire rebuilds and new construction alike. Whether you need a quick fix or a full electrical remodel for a kitchen or bath, we deliver clean, reliable results backed by clear communication and honest, itemized pricing. Call (707) 480-8331 to schedule your residential service.
Commercial Electrician Services in Santa Rosa
J&J Electric delivers reliable commercial electrical services for offices, retail spaces, restaurants, businesses, and commercial properties throughout Santa Rosa and Sonoma County. We handle electrical installations, tenant improvements, panel and service upgrades, lighting retrofits, equipment connections, repairs, maintenance, and code corrections while working to minimize disruption to your operations. Our licensed C-10 team provides professional, code-compliant electrical solutions built around safety, reliability, and long-term performance. Request a commercial quote at (707) 480-8331.
24/7 Emergency Electrician in Santa Rosa
When an electrical problem creates an immediate safety concern or disrupts your home or business, J&J Electric provides emergency electrical assistance throughout Santa Rosa and surrounding Sonoma County communities. Our electricians can troubleshoot urgent issues including electrical shorts, sparking outlets, damaged wiring, breaker problems, overheating, panel emergencies, and other dangerous electrical conditions. We focus on identifying the source of the problem, making the situation safe, and providing a clear path toward a reliable repair. Call (707) 480-8331 to upgrade your electrical panel.
Winery & Vineyard Electrician in Santa Rosa
J&J Electric provides specialized electrical services for wineries, vineyards, and wine-production facilities throughout Sonoma County and the North Bay. Our team understands the importance of dependable electrical systems during production and harvest season and can assist with winery installations, equipment connections, pumps and motors, lighting, panels, repairs, maintenance, and code corrections. We work with commercial property owners and winery operators to deliver safe, reliable electrical systems while helping minimize operational downtime. Call (707) 480-8331 to book your EV charger installation.
